In the last quarter of this financial year, you’re in the ‘Goldilocks’ timeframe to wisely use the last dollars left in your marketing budget.
Whether you’re running a business or heading up the marketing team, we’re all in the race of connecting and communicating and it’s a busy gig… it’s April already! But the last thing you want to do is miss an opportunity to shine, especially if you’ve still got dollars in the kitty that you’ll lose altogether if you don’t spend them – or worse yet – won’t get next year because you didn’t justify them this year.
Never fear, we’ve put together our top 6 checklist of the most the important foundations to make the most of your budget…
1. Elevate your customer’s brand experience at every touch point – is there anything else you can do to make the experience even better?
1. Elevate your customer’s brand experience at every touch point – is there anything else you can do to make the experience even better?Plot out a customer journey map and look at every single item they’ll see, there’s always something else you can do to make the experience even better!
101 Hint: Make sure all digital is responsive.
Did you know? 6-8 is the average number of touch points needed to convert a ‘good’ lead.
2. Make it personal… seriously personal! Develop personalised relationships with your customers.
Capture and use data to work harder for you. Yes use first names, yes customise preferences, yes keep in touch, yes talk to them on their birthdays, yes make recommendations based on their previous purchases and interests.
101 Hint: A CRM (Customer Relationship Management) strategy is a must.
Did you know? Brands that use ‘personalisation’ see an increase in conversion of 19%
3. Create seamless interaction – connect your online channels with your offline channels for a truly integrated experience.
3. Create seamless interaction – connect your online channels with your offline channels for a truly integrated experience.Combine your digital, print, outdoor etc. for optimum reach.
101 Hint: Connect channels with consistent branding and clear call to actions.
Did you know? Most transactions take place over two channels
4. Keep investing in Digital technology with relevance. Build your accessibility online.
4. Keep investing in Digital technology with relevance. Build your accessibility online.Know what turns your customers on when it comes to digital usage.
101 Hint: Make sure your mobile is designed for best user experience possible.
Did you know? 99.5% of individuals get their information via mobile and 61% move to desktop to make a purchase.
5. Make data visually captivating.
5. Make data visually captivating.Statistics can be truly powerful if people can quickly and easily extract meaning.
You can expose patterns, trends, and correlations that may otherwise go undetected or simply be an unused asset. Infographics can be a compelling way to shine a light and remember data visualisation can be static or interactive.
101 Hint: Identify the key statistics you can reveal to help customers in their decision making and keep supporting this with current data.
Did you know? Visuals are processed 60,000X faster in the brain than text.
6. Promote your brand by helping people. Build a plan to regularly communicate with them by giving them meaningful good quality content – be it educational or entertaining or both!
6. Promote your brand by helping people. Build a plan to regularly communicate with them by giving them meaningful good quality content – be it educational or entertaining or both!What content can you provide that will truly help your customers?
101 Hint: Build a content strategy by knowing how your customers make purchase decisions and work backwards.
Did you know? There’s 61% lower cost for leads generated through in-bound communications than outbound.
