Established in 1982 as Jones Homes, in 2016 the business restructured their focus to target multi-unit development projects across Newcastle and the Hunter Valley. This resulted in the launch of a new branch of the company ‘Jones Urban Projects’.
A new brand was developed by Be Visual Co to build on the reputation and strength of the established business, with a more contemporary and succinct style to represent their specialised service offering.
The brand extension included a ‘Pitch’ prospectus, a responsive website and Corporate ID materials.
